90 Day Rule

I would say that "90 Day Rule" is one of the most interesting concepts for a new business. I noticed two different definitions for the 90-Day rule in the business world:
1) Whatever you do today, you’ll see the benefits 90 days from now. If you wonder why your business is floundering now, look back and see what you were doing 90 days ago.
2) In the start-up world of Silicon Valley, an entrepreneur designs a concept, builds a product, tests it and takes to the market within 90 days otherwise he will be dead because 25 other people are thinking along the same lines.

Put in other words, the concepts can be applied based on the business line you are in. If you are into sales & marketing, the first definition would be applicable. Every prospecting that you do today would be bear fruit in 90 days. Hence a continuous prospecting would lead to a never-ending pipeline of business. Same goes with blogging and the income that you would gain from the same

The second definition is more suitable for Business Heads, entrepreneurs and strategists. The market is a very competitive world. The moment you start a new initiative there is someone out there who is building a similar thing. Hence the speed to market plays an important role on how you would build your business. This is applicable for all business lines and not just to technology. ICICI Bank is the best example of using this concept in all their product launches and making big returns with the same